ARAB FASHION WEEK IN #DUBAI > FROM 16 - 19 MARCH 2016

The Arab Fashion Council held a press conference today to announce the second edition of Arab Fashion Week. This four-day event targeting the region's fashion professionals will be held from 16th to 19th March 2016 in the opulent gardens of St. Regis Hotel, Sheikh Zayed Road, Dubai. This unique, contemporary venue in the heart of Dubai will feature an iconic structure that will be specially flown in from Milan, this will be the show's outstanding setting and will provide a truly memorable and dream-like experience. 

The conference panel comprised of the key members of the Arab Fashion Council:  Jacob Abrian, CEO; Dr.Raffaella Carnevale, Chief PR Officer and Ilham Abbas, Chief Strategy Officer.

Arab Fashion Week operates as a prestigious platform that aims to introduce and promote emerging designers into the local and foreign markets. The four-day fashion week will feature FW16-17 Ready-Couture collections of exclusive designers such as Hamda Al Fahim, Lamya Abedin, OT Kutyr - Turk Jadallah, Sylvio Kovacic, Tiiya Al Anoud in addition to the participation of several international designers.  

Keeping up with Arab Fashion Council's future vision and the UAE's sustainable energy programs, AFC is proud to obtain from the designers the commitment to rely primarily on eco-sustainable resources to manufacture their collections, leaving totally untouched the class and the level of refinement of each garment. Another ground breaking step taken for this edition is the launch of a collective Kidswear show featuring many renowned Italian brands. AFC aims at redesigning the retail structure in order to better understand the market’s expectations and thus providing support for the buyers in the region.  

The second edition of Arab Fashion Week will conclude on 19th March with an awards gala dinner where AFC will host the participating designers, models, VIPS, international media and members of the fashion community.