The Project
International accessories brand Baraboux*, has joined forces with the Khatt Foundation to announce an open call for artists and typographers specializing in Arabic type, to take part in the Baraboux Letters to Wear design competition. Artists and type designers of all accomplishments are being given the unique opportunity to design a set of Arabic letters that would eventually be realized into bag charms for one auspicious winner, through a paid product design commission, and judged by a consummate line-up of well known Arabic typography specialists from the region and internationally.
Working with the Khatt Foundation on this special project, the goal is to develop a product personalization concept based on Arabic Typography, with the aim of giving a platform to young Arab designers to express themselves and present a contemporary outlook on Arabic visual culture. This will allow young Arab talent to reach out to wider audiences within the Middle East and internationally.
This call for submissions is for the design and development of a detached Arabic alphabet for a new collection of charms to be placed on the Baraboux handbags. These charms will allow clients to customize their bag with their own initials.
Baraboux is a luxury fashion accessories brand founded by Reema Bandar Al Saud, who is also the Creative Director. The brand launched with its first collection in the Fall of 2013 and produces 3 collections per year. All product development, material sourcing and manufacturing are centralized in Florence with a series of talented Italian artisans and craftsmen. Currently, Baraboux has a strong wholesale business with its key markets being the Middle East and Europe. We will be launching the 2015 Collections in the USA.
The Competition
The shortlisted designs will be exhibited at Design Days Dubai in March 2015, and an awards ceremony will take place announcing the winner.
The event will be supported by a lateral design talk around the subject of Arabic language in fashion and product design at Design Days Dubai 2015.
A € 10,000 commission fee will be paid to the winning entry in the competition
We have secured space within Design Days Dubai in March to exhibit the design by the top 20 entrants in the competition
In June 2015, we will be launching it at Fashion Week in Paris for the Spring Summer 2016 Collection. Where the winning design will be presented.
The collection will remain a key product category of Baraboux thereafter. (The name of the designer of the collection should appear on the product: ie. Designed by X for Baraboux). All manufacturing and production will be done in Florence, Italy.
The Design Brief
This call for submissions is for the design and development of a detached Arabic alphabet for a new collection of charms to be placed on the Baraboux handbags. These charms will allow clients to customize their bag with their own initials.
The design of the letters is open in style and creative approach. They should express a visual aesthetic that reflects the Baraboux woman: a modern nomad, who is elegant, practical and assertive world traveler.
Each letter, needs to be produced as a single piece—with the diacritics attached. Bold and compact letterforms are advisable in order to make this product viable.
Please take into consideration the various options in materials listed here below:
Leather – the whole letter can be made in one piece of leather
Metal—the letters can be caste in metal
Mixture of metal and leather—letter can be caste in metal and mounted to leather
Heat Stamping—Heat stamp of metallic foil onto leather
Currently, many manufacturers (Fendi, Louis Vuitton, etc) are using a heat stamping method as this is very commercially efficient – fast and can be done on-site. Baraboux would prefer to explore a more precious development, so that the item becomes a beautiful artistic object.
Deadlines
1. All design submissions must be emailed no later than the 15th of December 2014 to the
following address: letterstowear@baraboux.com
2. Once the jury has made the selection, you will be notified by email no later than
5th of January 2015
Once selected/shortlisted for the Design Days Dubai exhibition, you may be asked before the 1st of February 2015 to review the design preparation of the final artwork as well as to provide additional material for the catalogue and exhibition.
Once selected as winner, you will be asked to submit the whole character set by
1st of March 2015, you will also be provided with specific instructions on how to prepare your final artwork for production.
No comments:
Post a Comment