Oasis Unedited: The Lomar “And Her” Event > Launches New Retail For Women #Jeddah (photos from the launch)

Muna Abusulayman

On the 21st of October 2014, Lomar hosted “And Her” Event to launch its new retail experience in a new flagship store in Alrawda street, Jeddah, Hosted by the Saudi figure and Arab media personality Muna Abusulayman

The new store brings a full retail experience to the Saudi family, through an innovative all new one stop shopping experience, the new retail store combines two stores, a thobe store for him, and an Abaya store for her, that are adjoined yet separated in a curated way to get each immersed in his/her needs. And after enjoy the gallery presenting art works from the local talents of the region over a cup of coffee.

Continuing the legacy Lomar has created by redefining the Thobe, it was a pressing issue as leaders of the local fashion industry that we take a turn on the other half of the Saudi society and their fashion necessities, from there Lomar has started a long product development and research for the Saudi woman and her apparel needs, after over two years of research of resources, material and design needs, Lomar Launched its Women line redefining the Abaya to satisfy every need through its array of models for different occasions and uses.

The event was attended by fashion enthusiasts and bloggers as well as a big number of social media celebrities, and was covered by Leading magazines and tv channels.