Thursday 24 July 2014

Ray Ban @Ray_Ban Launches Series of Ads Featuring @HishamFageeh @TheNarcicyst @Elseedart #Arab Artists, Musicians, Comedians, & More


Ray-Ban just launched its new exciting campaign The Order of Never Hide, a decades-old (not-so-secret) secret society now recruiting. We don’t really know why the Order was a secret...because it was a secret, but now it’s coming out of hiding to invite you to Never Hide too. All you need to do to join the ranks of the brave, bold and sexy is to show them what you’re made of.

Throughout the centuries, men and women have put their wacky selves on display to make a point – to never hide your true self. These are the figures the Order salutes. Eligibility for this not-so-secret secret society isn’t easy; you need be charm itself, bold, smooth, sexy and weird. As a member, your mission is to Never Hide. Think you’re worthy of being initiated? There’s only one way to find out.

While other societies keep their rituals under wraps, the Order of Never Hide displays it’s ceremonies in all its peculiar and kooky glory. There’s no room for mediocrity here. 

STRONG AS TITANIUM - Fearless in the face of danger? Time to put your claim to the test. The Order will show you a variety of videos and your challenge is to show no emotion. Steel yourself now. 
TOUGH AS LEATHER - How much of a badass are you? Post your most fierce picture or video and see how you stack against other members of the Order.

BLEND OUT - Never Hiding is easier uninhibited. Take a picture in a public place wearing nothing but your underwear. The Order doesn’t do basic.
Myles Galloway and Oliver wood: 

RUGGED AS DENIM - Reveal your grizzliest side and unleash your innermost confessions and darkest secrets.   
Yassin Al Salman aka The Narcicyst: http://www.youtube.com/watch?v=SJIEYwD0EE0

SMOOTH AS VELVET - Show off that silver tongue in a conversation with one of The Order’s most dashing members.

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